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Laura Brown

Creative Web Developer

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Survey start page with title 'Find your plan', paragraph of text about choosing a medical plan, illustration of a man at a laptop with a thought bubble containing two medical icons, and a start button.

Decision Making Tool

This interactive tool leverages Tivian's survey technology to guide end-users through the process of selecting a medical plan. The brief questionnaire gathers information about the user's typical medical plan needs, and ultimately suggests one of the company's medical plan offerings.

For this project, I worked with the Product team, a Lead Designer, and a medical plan content specialist. This asset was based on an existing video, which we transformed into this more dynamic, personalized experience.

Front-endCSS3JS/ES6

Survey screen with a pop-up informational tag.

Each question is accompanied by a brief explanation of why the question is being asked, so that users have a comprehensive understanding of how various factors may influence their medical plan selection.

Survey end screen showing a result of Preferred Provider Organization (PPO), alongside an illustration of a woman, a score placement chart, and some explanatory text.

The end result of the tool is a suggestion for which of the company's medical plans the user could consider. This is calculated with Tivian's back-end survey variables, and displayed to the user as a placement between two plan types.

Survey end screen with paragraphs of various aspects to keep in mind when selecting a medical plan type.

The result page also shows details of various aspects to keep in mind when selecting a medical plan. At the end of the experience, the user can start over, or return to Tivian's main platform.